Save my name, email, and website in this browser for the next time I comment. Grede featured the apparel giant alongside Theorys Andrew Rosen in Industrie, the biannual magazine he and Erik Torstensson created as an offshoot of their marketing agency, Saturday London. Then we wanted to see if we could market that product, Erik Torstensson says during an interview in the lobby of The Mercer Hotel. We are a little bit crazy like that, Jens and me, Torstensson laughs. shows. Although she has a partnership with Nordstrom, and was close to signing a lease for a flagship before the pandemic, Emma is committed to the e-commerce model. Frame struggled the most of the three brands through the pandemic because of its wholesale and physical retail footprint; with sales down 11 percent, it shed 10 percent of its staff in 2020. Good American will reach $155 million in sales in 2021, up 85 percent year-over-year. 2022 America's Self-Made Women Net Worth. Powered and implemented byFactSet Digital Solutions. The first styles in the Fendi x Skims collection dropped in early November, with many styles selling out, We saw Skims move leaps and bounds, he said. Launching FRAME was more of a challenge to themselves than anything--a challenge, to design the perfect blue jean and create an airtight brand around that singular product. According to Forbes, she owns 35% of the company and her stake is A month after the relaunch, Skims had two million people waitlisted for product. Not long after Kim Kardashian West launched her shapewear brand Skims in 2019, pandemic lockdowns consigned its body-fitting product line to the back of consumers closets. The company has 10 stores and had planned to double that number in 2020. Two years and 29 partnerships later, shes routed nearly $10 billion to Black-owned businesses. Eleven of them are aged below 40 and have a total wealth of $6 billion. Kim Kardashian-driven shapewear company Skims followed in 2019, and Kris Jenner and Chrissy Teigens natural cleaning products label Safely launched in March Teigen subsequently left the brand. They are building the next great brands, looking for opportunities where there is a void in the marketand they are in the details of their companies. The athletes wore the clothing during the 2020 Summer Olympics and Paralympics in Tokyo, and at the 2022 Winter Olympics in Beijing. Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede, and Jens Grede. All rights reserved. The company has raised $154 million in new funding, which Ms. Kardashian West said had lifted its valuation to $1.6 billion. Her shapewear company, Skims, is now valued at $1.6 billion, even as shoppers shifted to looser-fitting clothes during lockdowns. This has led him to achieve the position of one of the richest persons in the world. Kim Kardashian has made it onto the Forbes billionaires list. This fall, Frame is relaunching mens with more casual suiting and knitwear. Killed by Gunshot, Age, Wife, and Family Emmas net worth is only set to see a high rise as she is all set to invest in some interesting businesses pitched on Shark Tank. Jens and Emma do. Multiple sources have said the family is getting paid over $100 million for the show. But at Frame, we get excited about sustainable recycled cashmere and sustainable washed silk. Trans Montana Lawmaker Zooey Zephyr Sues State For Banning Her From House Floor, Wednesday On Their Indie Rock Success And Latest LP Rat Saw God. In 2019, her second company, Skims, emerged it was previously called Kimono. As it expands, he has ambitions for it to be the next Coach, Ralph Lauren or Calvin Klein, in terms of affordable luxury. which the duo sold a majority stake to Omnicom in 2015. esponsible for conceiving and executing the large-scale communications and strategies that companies with such worldwide scale demand. For us, jeans were a good start towards product because we are not fashion designers. The headline was The Kings of Contemporary., First Look at Dior and Sacais Capsule Collection. Like Skims, Good American has weathered controversy, including Khlos outsize reaction to an un-edited bikini shot posted on her Instagram this spring, which suggested she may not be as empowered in her own body confidence as Good Americans messaging would suggest. Aurora James And Emma Grede Know Retail. They say lightning doesnt strike twice. Required fields are marked *. Kardashian owns the majority of this company, along with her cofounder and CEO Jens Grede. Since their every move is captured by social media and more importantly, what they wear is captured, they became our marketing, says Gredeof the people to whom they flowed product in the early days. Meanwhile, inclusivity is in the DNA of Skims and Good American. Jens Grede is Ms. Kardashian Wests business partner in Skims, and a co-founder of the fashion label Frame. GET FOX BUSINESS ON THE GO BY CLICKING HERE. Over the years, they have seen themselves at the helms of game-changing projects. Skims is Kims vision and her company and were lucky to be a part of it, he added, praising her obsession with fit and feel, as well as image, down to arty Vanessa Beecroft campaigns featuring size-inclusive bodysuits and cloud-like knit loungewear that sells out as fast as it goes up online, even if the quality of the premium-priced product has divided the internet. She sold a minority stake in her cosmetics line to the makeup giant Coty, valuing it at $1 billion. [4], The company was originally named Kimono by Kardashian and Jens Grede. By the end of 2021, the brand will have 16 retail locations globally, with five more slated for 2022. Retrieved 4 October 2021. While the Kardashians are clearly an X factor, the Gredes are also part of the magic. Your email address will not be published. Together they make it work, said Azria. The round also includes funding from two existing investors, Imaginary Ventures and Alliance Consumer Growth. With Khlo Kardashian, they introduced size-inclusive denim brand Good American in 2016. Frame is looking to grow another 25 percent in 2022 as retail expands in the U.S. (a Madison Avenue flagship is under construction), in Europe (the first Frame London store opens in July), as well as through e-commerce in China, its fastest-growing market. The brands multiple model collaborators have included Karlie Kloss, who first linked with the brand in 2013 on denim styles for tall women. Skims products are also sold at the high-end department stores Nordstrom and Britains Selfridges and several online retailers. Kim has been talking about underwear and shapewear for years, there are so many iconic images of her duct taping herself, or in a corset. [3] After further investments, the valuation of Skims was reported at US$3.2 billion in January 2022. They have brought a national retailer on board for an August rollout of the direct-to-consumer line, developed during a series of cleaning parties at their Malibu beach house. Grede featured the apparel giant alongside Theorys Andrew Rosen in Industrie, the biannual magazine he and Erik Torstensson created as an offshoot of their marketing agency, Saturday London. WHO IS TRACY ROMULUS, KIM KARDASHIAN'S CHIEF MARKETING OFFICER? Get news and analysis about fashion, beauty and culture delivered to your inbox every morning. Your email address will not be published. Jens and his Frame cofounder, fellow Swede Torstensson, met in the early 2000s while working for Tyler Brule at Wallpaper, then set up their own creative agency, Saturday London. From a Venice Beach-inspired fashion entrepreneur to a famous actress to an artificial intelligence whiz, meet the newest members to join Forbes list of the countrys most successful entrepreneurs, executives and entertainers. Maybe we will buy a brand next. Nearly a decade after Frames debut, Grede and wife Emma Grede embarked on an accelerated rollout of brands with famous faces as founding partners. The natives of Sweden met in 2001 while working together at Wallpaper* magazine under respected publishing veteran Tyler Brul. This bumped up the company value to $1 billion. The brand is also focusing more on store experience, with photo and art exhibitions, and buzzy partnerships with brands like The Carlyle Hotel. Thats just what happens when a Black woman is at the helm of a company. Who Is the Mother of Love Is Blind Season 3 Star Bartise Bowdens Son? To get the inside scoop, I spoke with Jens Grede, the co-founder and CEO of SKIMS. reality show, "Keeping Up With the Kardashians" with the rest of her family from 2007 to 2021. Supplying clients with integrated marketing solutions, which often meld content and commerce, The Wednesday Group provides creative services in areas such as e-commerce, talent brokering and management, publicity, large-scale advertising campaigns, digital strategy, sales, distribution and brand management. But most sectors of industry are saturated. There is competition between the design teams, but also shared resources, particularly with footwear. , His name is synonymous with excellence doing the best you can with what youve been given, Grede said of the ventures impetus. Its not a group by definition, Jens said of the business structure around their projects. Just do one thing really well and put the money into that. , Frame, Good American and Skims together were expected to exceed $600 million in 2021 sales, with Skims driving more than $300 million. And both of them are left brain/right brain people, theyre organized, thoughtful, businesslike, highly creative and they have really good taste., Of their disruptor mentality, he added, There are a lot of people who have good ideas, but very few who execute them as well as they present them. Build Slim Height 5 ft 3 in or 160 cm Weight 60 kg or 132 lbs Boyfriend / Spouse Emma has dated Jens Grede (2008-Present) She walked down the aisle with her Not only is Emma a founding partner of Kim Kardashians clothing brand, Skims, but shes also the board director. According to a recent Forbes and industry insiders investigation, Jens Grede estimated net worth is more than a couple of million approximately. I never set out to create a company that was rooted in principles of diversity. I wish we had done that, said Jens. The U.K. native has an estimated net Kardashian started out selling contour kits and her first launch consisted of 300,000 kits, which sold out in just a few hours. Ive made it a point not to talk about their private lives. Way to get here was not at all a simple task. After riding the pandemic-fueled loungewear wave, the couple is benefiting from fashions swing to denim dressing and new jeans silhouettes. Even when we moved here, California was seen as not as good. Emma has taught me how important it is to stay consistently engaged and involved because Im a very creative entrepreneur and its easy for me to be excited about whats next, said Jens. He and his wife own a luxurious mansion in Bel Air, Los Angeles, California. But Jens Gredes many attempts at building modern fashion brands have resulted in thriving, multi-million-dollar companies, like clockwork. Can You ~Keep Up~ With Kim Kardashians Staggering Net Worth? Vacation In Hawaii Like A Homeowner With Destination Residences Hawaii, This Ranch In Wyoming Comes With Its Own Air Strip And Guest Lodge, Award-Winning Architect Reimagines The Hotels Of The Future, Five-Star Hotel Chef Shares Tips For Creating A Kitchen Garden At Home, Experience A Five Star Hotel At Home With These Recipes From Red Carnation Hotel Collection, The Travel Trend Of The Future: Luxury Resorts That Grow Their Own Food, Spring Break Vacations For The Whole Family, Airbnb Invites You To Sleep In A Spaceship. That was a collective Jens and Emma together with the Kardashians taking care of the problem.. She gets a big pay day for her Instagram posts due to her millions of followers. Frame struggled the most of the three brands through the pandemic because of its wholesale and physical retail footprint; with sales down 11 percent, it shed 10 percent of its staff in 2020. Jens Grede overall profits are growing on a daily basis, and he is becoming more popular on the sidelines. The young company boasts a brick and mortar store in Los Angeles, a womans ready-to-wear collection, an expansive range of jean styles and is touted as the fastest-growing premium denim brand in the US. You dont have to be Phoebe Philo to make jeans, Torstensson says, referencing the creative director at the helm of Cline. The couple also conceived of and launched their newest brand, Safely, a range of eco-friendly cleaning products with partners Kris Jenner and Chrissy Teigen, who has been embroiled in her own controversy of late for past online bullying. Among their projects was working with Net-a-porter to launch Mr. Porter. [4][9], In March 2022, Skims made it to TIME's List of 100 Most Influential Companies of the year 2022. The first step in building their brand was to keep a laser focus on making a flawless product. Estimated Net Worth of $30 Million. The couples inner circle includes Kris Jenner, Kim and Khlo Kardashian; Imaginary Ventures cofounders and managing partners Nick Brown and Natalie Massenet, whose romantic partner is Torstensson, the cofounder of Frame, and Josh Kushner, brother of Jared Kushner and managing partner of Thrive Capital and Karlie Kloss husband. Maybe we will buy a brand next. Im really proud of this. Jens has a deep understanding for building great brands that are able to connect with consumers on a personal level, plus he knows all the ins and outs of what it takes to create a successful retail brand, from finding the right sourcing partner to navigating supply chain logistics. She sold Khlo Kardashian on the idea, and a pair of elastic, corset-slimming jeans that fit her without needing alterations. I would love something in the luxury space, said Jens. I dont know whats more American than that.. Kardashian is also working toward her law degree. When you talk about a return rate from Nordstrom, they are on it. Now she's making millions helping one of America's most famous families start and run their businesses. Hes consistent, ambitious and efficient. Opinions expressed by Forbes Contributors are their own. Easier said than done for many businesses, which is why he emphasizes that these representations must be fair--it must be the truthotherwise customers will smell the lack of authenticity a mile off. When you think of Skims and Good American, they are passions of those girls. Her sister Kylie Jenner sold a majority stake in her own cosmetics line, also to Coty, in a deal that valued it at $1.2 billion. Skims includes mostly shapewear, intimate apparel and loungewear. WebIn April 2021, the company was reported to be worth over US$1.6 billion. Frame remains focused on sustainability, most recently introducing a line of biodegradable jeans. We have a family of investors and partners in Kim and Khlo Kardashian and Andrew Rosen, who has been like a dad to me for the past decade or so, but also [venture capital funds] Imaginary Ventures and more recently Thrive Capital. Sitting at the intersection of fashion, retail, tech and the Kardashians, the Gredes are just getting started. While product is manufactured in America, Mexico and Turkey, Jens would like to be vertically integrated, and produce more in L.A. I could see us leveraging our power.Were looking for the right opportunity, he said. Los Angeles, California, United States. New 'Early Warning' Platform Created To Head Off OT Security Threats, Fake Reviews Still Widely Traded On Facebook, Research Shows, Skims Co-Founder Jens Grede On Establishing A Long-Lasting Celebrity Brand, Emma Grede & Aurora James: Fashioning Change | 2022 Forbes Power Womens Summit, Emma Grede: From College Dropout To One Of America's Most Successful Self-Made Women. 75-year-old Dianne Hendricks tops the list of Americas richest self-made women by Forbes this year with a fortune of $12.2 billion. We introduced womens shoes in 2019, expanded sustainable offerings through supply chain innovations and next year all our denim fabrics will be sustainably made and sourced through partnerships such as the Ellen MacArthur Foundation Jeans Redesign Initiative.. But I would never want to give up my process. Before its launch, the hashtag "#KimOhNo" began trending on Twitter, and the mayor of Kyoto, Daisaku Kadokawa, wrote to Kardashian asking her to reconsider the company name and trademark for Kimono. Jens was an early investor in that company, which was acquired by Rogers & Cowan in 2018, when she stepped down to run Good American. [2], In April 2021, the company was reported to be worth over US$1.6 billion. I wish we had done that, said Jens. In partnership with Kris Jenner, the two moguls came together to release a line of plant-powered cleaning products in March 2021. In April, Skims raised $154 million in a Series A funding round from venture capital group Thrive to fuel growth, after receiving a valuation of $1.6 billion. Through a well-thought-out strategy coupled with a superior product, FRAME has evolved into a thriving multimillion dollar business. At some point we will, confirms Jens. I thought, wouldnt it be great if the company was actually diverse as opposed to the campaign being a front for that?. 2023 FOX News Network, LLC. She is chairwoman of the Fifteen Percent Pledge, an initiative that encourages retailers to shift 15% of their shelf space to Black owned brands. The brand is also focusing more on store experience, with photo and art exhibitions, and buzzy partnerships with brands like The Carlyle Hotel. In 2012, the founders of FRAME Denim launched their premium denim company with the intent of creating a brand on the back of a single pair of jeans. When you talk about a return rate from Nordstrom, they are on it. At that time, Forbes projected that she was bringing in $100 million in revenue. (Kevin Mazur / Getty Images). We think Skims deserves to be a global brand because we know we already have a global audience, said Jens. Share to Linkedin. You can find thousands of pictures of her before Good American and all she wore was skinny jeans, said Emma, who with Jens are the largest shareholders in the business. Yes, as in Khlo Kardashians hugely popular clothing brand! We make the best-fitting jeans, the most flattering shapewear and underwear.. For example, along with selling sizes XXS-4X, Skims offers its styles in a wide spectrum of nude shades. Frame is looking to grow another 25 percent in 2022 as retail expands in the U.S. (a Madison Avenue flagship is under construction), in Europe (the first Frame London store opens in July), as well as through e-commerce in China, its fastest-growing market. I do think well get dressed up again, Ms. Classi-Zummo said, but I do think it will look and feel different., Ms. Kardashian West said she hoped to build Skims into a multigenerational brand that will be around for a very long time., But she did not rule out eventually selling the business so long as she retained a role in its operations. We pitched to do the pictures for the menus for KFC. If we cant innovate in fit and fabric, were not going into a new category, said Emma. We instantly clicked and built Good American to meet the dire need for a fashion brand thats inclusive in every way and empowers all women, Khlo Kardashian said by email. To justify its valuation, she is counting on a return to normal or, at least, to squeezing into tightfitting clothing again to keep up the momentum. All Rights Reserved, Please note that this form cannot be used to reset your Google. Like other shapewear start-ups, Skims was aiming for the younger end of the market. Emma and I have our holding company called Popular Culture, which is a large shareholder in all the businesses we interact with, and there are a lot of recurring characters. It also helped that beforelaunching FRAME, the two already had very successful careers as creative directors and founders of the marketing agency, The Wednesday Agency Group. Discover something new every day from News, Sports, Finance, Entertainment and more! Emma Gredes net worth ranges from $3 million to $7 million. Launching FRAME was more of a challenge to themselves than anything--a challenge to design the perfect blue jean and create an airtight brand around that singular product. They quickly realized they were a creative match and at the tender age of 24, struck out on their own to form The Saturday Group, the parent company to Wednesday. We will try, and maybe we fail, but we will try. The headline was The Kings of Contemporary., First Look at Dior and Sacais Capsule Collection. Emma has taught me how important it is to stay consistently engaged and involved because Im a very creative entrepreneur and its easy for me to be excited about whats next, said Jens. Kardashian advertises a lot of her own products on Instagram, but also endorses other companies' products. Kim Kardashian starred in the E! I live in the future and Emma lives in the now., Probably. Instead, the company is looking to 2021. [4] Kardashian's then husband, Kanye West, was credited as being her "Ghost Creative Director" and for creating the company's unique logo. In 2021, the company established a partnership with the United States Olympics team providing Team USA and Skims branded athleisure for its athletes. According to some online sources, the estimated net worth of Emma Grede is between $1-$5 million. Its not B.S.. For example, along with selling sizes XXS-4X, Skims offers its styles in a wide spectrum of nude shades. The mother-of-two is a British national who lives in Los Angeles and is married to Swedish entrepreneur Jens Grede. Its a socially driven brand that lives through its own platform, she said. When the two debuted Good American in 2016, they sold $1 million worth of jeans the first day, at premium prices starting at $99. When I first met Emma, I was immediately drawn to her understanding of what it means to be a woman today and the unfortunate reality that so many women find it difficult when it comes to clothing and sizing, even for something as prolific as a denim jean. That as a brand we had something different to express creatively that did not exist in the market.. Kim has been talking about underwear and shapewear for years, there are so many iconic images of her duct taping herself, or in a corset. Our dream is to develop a few generation-defining brands. What I do know is that Khlo is an incredible business partner, we speak every single day. Jens Grede, 43, approached Serge a decade ago, when he interviewed him at the Paul R. Williams-designed home. Its not B.S.. Grede first entered the consumer fashion space in 2008 with denim-focused Frame, co-founded with Erik Torstensson, his partner in Saturday London creative agency. You may opt-out by. Based on his consistent go-to-market strategy, leading with a proven playbook is the antidote to a challenging retail market. [7], Skims's initial launch resulted in more than US$2 million in profit and the company selling out of merchandise in 10 minutes. Counting amongst their clients massive fashion brands such as Calvin Klein, Tory Burch and H&M, they are responsible for conceiving and executing the large-scale communications and strategies that companies with such worldwide scale demand. According to some online sources, the estimated net worth of Emma Grede is between $1-$5 million. From zero to $100 million, they are really fragile and you are still nurturing them. She will remain Skims biggest shareholder after the deal, and she and her business partner, Jens Grede, will control a majority stake. She and her sisters Khlo and Kourtney had a line with Sears that essentially served as a licensing deal over which she had little control. To get the inside scoop, I spoke with Jens Grede, the co-founder and CEO of SKIMS. We have a family of investors and partners in Kim and Khlo Kardashian and Andrew Rosen, who has been like a dad to me for the past decade or so, but also [venture capital funds] Imaginary Ventures and more recently Thrive Capital. Her Inner Circle Is Not Surprised, Summer Houses Lindsay Hubbard and Carl Radke React to Scandoval: Crazy, Inside Hannah Godwin, Dylan Barbour's Wedding: Bachelor Nation Guest List, Where 'Love Is Blind' Couple Lauren Speed, Cameron Hamilton Stand Today, Paris Hilton's Son's 'Over-the-Top' Nursery: Details on $1M Baby's Room. We had to figure out different factories and had to get creative, Ms. Kardashian West said. To date, Skims has sold more than four million units, with a customer retention rate of over 30 percent. WebAs of 2022, Emmas net worth was $360 million according to Forbes.com. Good American grew 80 percent in 2020, fueled in large part by a new Essentials category of sweats that was already in the pipeline before the pandemic, and by a stretchable line of swimwear, now the brands fastest-growing category. Emma is set to appear on the season 13 premiere of Shark Tank on Friday, October 15. They are scrutinized every single day, and I dont need to be another person who adds to that, said Emma when asked about the post. (Even when it seemed innocent to me, she said, people didnt see it that way.). Skims may be the most successful company Ive ever been involved in and its both of them hitting their stride, said Howard, who has experience investing in a number of fashion brands, including J Brand, Seven for All Mankind and Rag & Bone. If you say we cant do it, then we say we will. (Ms. Kardashian Wests social circle includes Thrives founder, Joshua Kushner, and his wife, the model Karlie Kloss.). As of June, Frame, Good American and Skims together were expected to exceed $600 million in 2021 sales, with Skims driving more than $300 million. Their Advice On Driving Change In The $5.6 Trillion Industry? The new round pushes Skims' valuation to $1.6 billion, Kardashian West told The New York Times' Michael J. de la Merced. We are a little bit crazy like that, Jens and me, Torstensson laughs. So, how did this Kardashian sister make it to billions in net worth? A month after the relaunch, Skims had two million people waitlisted for product. But they have an almost infinite ability to do a lot of things really well at the same time.And they have a series of new projects coming, too, so its not like they are resting on their laurels, said John Howard, chief executive officer of Irving Place Capital and an investor in all three of the Gredes brands. Jens Grede Net Worth Grede has an estimated net worth of $110 million. Skims is Kims vision and her company and were lucky to be a part of it, he added, praising her obsession with fit and feel, as well as image, down to arty Vanessa Beecroft campaigns featuring size-inclusive bodysuits and cloud-like knit loungewear that sells out as fast as it goes up online, even if the quality of the premium-priced product has divided the internet. But skinny jeans arent going anywhere and will still be the bulk of our sales, added Emma. What Will It Take To Retain Women In The Workplace And Enable Them To Thrive? When Kardashian first became a billionaire in 2021, a lot of her fortune came from KKW Beauty, but now, Forbes says that Skims is her most valuable asset. Moreover, it has become a billion-dollar business. I thought, wouldnt it be great if the company was actually diverse as opposed to the campaign being a front for that?. They are scrutinized every single day, and I dont need to be another person who adds to that, said Emma when asked about the post. When we started, the idea was just to do a pair of jeans to see if we could create product. Skims faced challenges even before the pandemic. Jens Grede: Net Worth: $360 million: Walk Through the Article. Its much more about supporting women, Black women, founders of color, Emma toldABC News. In response to public pressure, Kardashian announced that she would change the company's name to Skims. But under new CEO Nicolas Dreyfus, a veteran of The Kooples who also happens to be Serge Azrias cousin, Frame is up 40 percent year-over-year, tracking toward $200 million in sales for 2021, said Jens. We have been continuously impressed by Skims ability to connect with consumers on a personal level and keep them coming back for more, Nabil Mallick, a partner at Thrive, said in a statement. With new legislation looming in the UK, fake reviews are still rife on Facebook, new research from Which? Its shown me what a dedicated small team can be capable of and were only getting started.. Supplying clients with integrated marketing solutions, which often meld content and commerce, The Wednesday Group provides creative services in areas such as e-commerce, talent brokering and management, publicity, large-scale advertising campaigns, digital strategy, sales, distribution and brand management. In announcing her entry into that club this week, Forbes estimated Skims value at much less than that. [21], In April 2022, Skims released a campaign with celebrated models Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel. What was really exciting about FRAME was that there was no one else to blame here, explains Torstensson. Inclusive footwear from sizes 4 to 14 was also added, US STOCKS-S&P, Dow edge higher as JPMorgan gains; Fed meet in focus, Explainer-With Bluesky, Jack Dorsey has another go at Twitter-like service, Citi's Fraser warns U.S. debt ceiling debate has serious consequences, Apollo CEO on JPMorgan's First Republic deal: 'The strong get stronger', COLUMN-Funds go record short 5-year Treasuries, eye steeper US curve: McGeever. He came into the NFL as a sixth-round draft pick, then he created his success. WebShe studied fashion at the London College of Fashion and, after her graduation, started working at the Saturday Group, a multi-media fashion marketing agency co-founded by her Swedish husband Jens Grede and business partner Erik Torstensson.
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